Shark Tank India wasn’t just a show. It became a
startup movement
.
Before 2021, startups were niche. Founders struggled for visibility, trust, and funding.
Sony launched
Shark Tank India
. For the first time, business pitches went
mainstream on TV
.
Why It Worked: – Simple, relatable format – Emotional founder stories – Investors with strong personal brands
Funding was only part of it. The real win:
Cultural acceptance of startups
.
Visibility creates opportunity. Tell your story → and your market listens.