2014: E-commerce was still new in India. Amazon had just entered. Competition was heating up
Flipkart needed dominance. Not just sales →
brand ownership of “India’s Shopping Festival
The Strategy:
- Extreme discounts - “One-day-only” urgency - All-out marketing blitz across TV & digital
Servers crashed, deliveries delayed, But buzz was
unmatched
. Everyone talked about it
Flipkart became a household name. The Sale =
an annual ritual
. Even Amazon had to copy it
Strategy isn’t about perfection. It’s about owning the narrative before your competitor