Flipkart once BEAT Amazon in India… But then LOST
2007: 2 IIT boys Started selling books online
Genius move:
Cash on Delivery,
Indians went CRAZY for it!
2014 = Peak! , Flipkart’s Big Billion Day. Servers crashed from orders
Result: - Huge Losses - Website down - Angry Customers
Later Amazon entered like a BEAST: - Faster site - Huge Discounts - Unlimited cash
2018: Walmart acquire 77% stakes of Flipkart & become From HERO to underdog
Would YOU choose Flipkart or Amazon?